This is some information that all you advertisers should be interested in. Essentially, consumers that watch TV online are more engaged than those that watch programs on TV sets, according to a cross-media study by Simmons of Experian Research Services, reports MediaPost (via MarketingCharts).

Moreover, there's a high correlation between media engagement and ad receptivity.

Viewers are 47 percent more engaged in ads that air during online programs versus those shown on a TV set, the Multi-Media Engagement study found. They are also 25 percent more engaged in the content of shows watched online than on a set.

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