Our mothers are so proud.

vStream are featured on this months Media Show. Presented by Alex Gibson, the media show takes a monthly look at the Irish media and marketing landscape. This special digital edition features a showcase of vStream's work, coupled with an interview with Technical Director Andrew Jenkinson and Creative director Niall O'Driscoll.

Watch it online here...

Behavioural targeting delivers 600% uplift

Are broad demographics really relevant in the online world? Is customer behaviour far more insightful to delivering your marketing message?

Behavioural information allows you to develop a toolbox of techniques to improve the relevance of your online marketing, delivering for one client a 600% uplift.

This article shows how Matthew Finch broke down the user journey into various steps allowing us to target the customer with the most appropriate message at the most appropriate time.

It’s like delivering a personalised TV advert, with an exclusive offer, to an individual customer at exactly the right time.

This article is one of an increasing number i've seen of late that poses the question - Are social networks all hype and no future? Interestingly, figures for engagement metrics (how long users stay on the site) have been dropping on the big networks (Facebook, MSN, Bebo) over the last year. There is an inevitable wearing off of novelty implicit in these findings, but what if the trend continues? If these networks taper off in their appeal they will become far less appealing as an advertising platform, but what will replace them?

Some commentators feel that for a social network to really appeal, it must be so feature rich that people will pay a subscription for it, thus negating the need to monetise with ad dollars. Others feel that closed social networks are the future. Whatever the end result, it's an area to watch closely over the next year...