Behavioural targeting delivers 600% uplift

Are broad demographics really relevant in the online world? Is customer behaviour far more insightful to delivering your marketing message?

Behavioural information allows you to develop a toolbox of techniques to improve the relevance of your online marketing, delivering for one client a 600% uplift.

This article shows how Matthew Finch broke down the user journey into various steps allowing us to target the customer with the most appropriate message at the most appropriate time.

It’s like delivering a personalised TV advert, with an exclusive offer, to an individual customer at exactly the right time.