Some 98% of marketers say online marketing is crucial to business success through the economic downturn, according to research by Efficient Frontier.

The survey of over 300 UK, French and German marketers found 73% expect to see the headcount of digital marketing teams increase through 2009, and 87% of those surveyed predict digital marketing will grow at the same rate in 2009 as it did in 2008.

Google is launching Sponsored Videos, a video ad auction model on YouTube aiming to replicate the success of AdWords on the video-sharing site.

Advertisers can now enter video ads and commercials into an auction model the serves them against specified keywords and phrases when YouTube users search the site.

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