vStream are proud to announce the launch of the following campaigns:
Learn to cook Italian food online with celebrity chef Catherine Fulvio, presenter of RTE's 'Catherine's Italian Kitchen'.
vStream developed a digital strategy for Roma, part of the Shamrock Foods Group, to capitalise on their sposorship of the RTE TV show by creating an online destination with value added content to convert their offline audience into an engaged online audience, with weekly video cooking tutorials released to coincide with each show. A competition to win an all expenses paid trip to and Italian cookery school helped encourge signups to the Roma email database.
Check out Roma Recipes here
Jameson are promoting their delicious whiskey as a mixed drink, and asked vStream to develop a full service online campaign to promote trial and consideration, and drive traffic to the Mix It Up tasting events taking place in Dublin throughout the year. Our strategy incorporated the use of video, gaming and mobile content, with an innovative invitation mechanism to get people trying Jameson with Coke, 7up and Ginger Ale.
Check out the Jameson Mix It Up site here
The team at vStream are delighted to announce the following award nominations:
2009 Golden Spider Awards:
Coors Light Viral - Best use of Film, Digital Animation or Motion Graphic
Digital Marketing School - Best Education, Research & Training Website
Digital Marketing School - Best Digital Media Website
Independent Digital Grand Prix
Coors Light Viral - Best Online Campaign - public vote
Wish us luck!
Andrew Jenkinson delivering online video course with IIA - 24th Nov
1 comments Posted by vStream at 09:49vStream founder and Technical Director Andrew Jenkinson is presenting a half day workshop with the Irish Internet Association on the 24th Nov.
"Increase Revenues and Reach with Online Video"
Event Date : 24 Nov 2009
Normal price per person : €195.00
Member price per person : €145.00
IIA members should log into the site to avail of the member price.
This half day course looks at how you can create a community, increase brand awareness, click-through & response rates by using video and ultimately reach more customers.
This half day course is delivered by vStream Digital Media.
We look at where it is appropriate to use video and the impact it can have, how seeded and viral video can be used to best effect and we’ll illustrate this through case studies. We’ll discuss the channels on which to distribute video for maximum impact, results and returns and, finally, we’ll examine what’s in store for video use and quality as broadband speeds improve.
10% Discount
Groups of 3 or more benefit from a 10% discount applied automatically when booking online.
Course Outline
This course will be broken up into the following categories:
The benefits of online video:
Real world examples of the benefits of online video for branding, direct response and viral campaigns. A look at the technology advances and milestones.
How to create video content, and when each format is relevant:
In-house vs. professional vs. user-generated content
An online video project, step by step:
For many people, creating video content will be a new endeavour, or their experience will lie in the traditional media. We will outline the steps involved in a typical online video project, things to watch out for along the way, and tips on how to brief production companies to make sure you get what you want out of your project
How to make friends and influence people:
Why asking a digital agency for a seeded video is better than asking for a viral, the nature and forms of viral content referencing comedy, creativity and falsehood. Case studies including 'Will It Blend' and 'The Cadbury's Gorilla' and the most recent 'viral' successes
Branding vs. ROI:
Using short-from video content to build an online community and maximise brand impact, integrating short-from video into display to increase click-through and ROI. Case studies to include Unilever and Enjoy England, video as a communications tool - higher information retention - Case study: The Referendum Commission
Casting Out and Reeling In:
An examination of the different platforms including YouTube, Joost, video in widgets, WebTV and mobile, looking at how the combination of platforms allows you to attract people to your channel and leverage each individual as a distributor, Maximising your assets - from still photography and VO to the digitisation and archiving of old video content - case study bbc.co.uk, VSEO - Defining Google Universal and Yahoo! Glue and how to maximise your assets for searchability (combining platforms)
The future of online video:
The use of voice recognition in future VSEO, compression and future video quality as a ratio to broadband speeds and roll-out in Ireland, Europe and the US. Mobile video and clickable video.
Takeaway:
An online video strategy for your company - A proven strategy to help tie everything that has been learned in the course together for a brand, which will enable them to start benefitting from online video. Case study - www.digitalmarketingschool.com
Trainer
Your trainer is Andrew Jenkinson from vStream Digital Media.
Venue
The course is held in the Rainsford Room in the Digital Exchange, Crane Street, Dublin 8. Click here for a map and directions.