This weeks sees the first video ads introduced by Google in their search results.
What’s the motive for the change? As you might recall, last month a report came out showing that the amount of clicks on Google’s text ads was no longer increasing, in turn leading many analysts to project that the company’s earnings would stop growing as fast as they have been historically. Google’s high-flying stock is still around $300 lower than its all-time high reached in November.
In an effort to make itself of more value to advertisers and profit-driven groups, YouTube has rolled out YouTube Insight, "a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site."
It enables video uploaders the ability to track the performance of their uploads and to put performance in context with detailed data, such as "how long it takes a video to achieve popularity and how a video behaves after popularity peaks."
This weeks Sunday Business Post had this to say about the Irish Advertising Industry...
"Ten years after the start of the digital advertising industry in Ireland, traditional agencies are beginning to admit that the future for advertising is digital and that they have left it quite late in the day to prepare themselves."
For an agency like ourselves, this is validation of what we have seen in the market to date, so it will be interesting to see how the big players react to the changing landscape.
Read the full article here...