This weeks Sunday Business Post had this to say about the Irish Advertising Industry...

"Ten years after the start of the digital advertising industry in Ireland, traditional agencies are beginning to admit that the future for advertising is digital and that they have left it quite late in the day to prepare themselves."

For an agency like ourselves, this is validation of what we have seen in the market to date, so it will be interesting to see how the big players react to the changing landscape.

Read the full article here...