vStream, and partners MCSquared are proud to announce the launch of a chocolate giving smartphone app.
As part of its largest ever Irish marketing campaign, Cadbury Dairy Milk is launching the Cadbury Dairy Milk Share a Square Smartphone App in Ireland. The App will transform the user’s Smartphone into a virtual bar of Cadbury Dairy Milk offering a range of interactive features from peeling back the wrapper on screen to breaking a virtual square of Cadbury Dairy Milk. A key element of the App will see it integrated with Facebook to allow users to share virtual squares with their Facebook friends. When users collect 8 squares they will then be rewarded with a real bar of Cadbury Dairy Milk during the current campaign which will run until the end of November with additional App updates released for future campaigns.
A QR code designed using squares of Cadbury Dairy Milk will appear on POS in-store in addition to print advertising directing consumers to the App store and Android marketplace to download the App free of charge. The ‘Unwrap & Snap’ function of the App will enable the user to unwrap a bar of Cadbury Dairy Milk on screen by sliding their finger down the bar. The bar can then be snapped and a virtual square broken off to send to a friend as part of the ‘Share a Square’ feature. Once a user has received 8 virtual squares of Cadbury Dairy Milk from their friends, they will be prompted to claim their free 8 square bar of Cadbury Dairy Milk in their local Centra store in ROI.
Commenting on the new Cadbury Dairy Milk Share a Square App, Aideen Murphy, Brand Manager for Cadbury Dairy Milk said: “The Cadbury Dairy Milk Share a Square App is an exciting new development for the brand, providing a wonderful opportunity for consumers to engage with our iconic 8 square bar of Cadbury Dairy Milk, albeit virtually! The size, shape and weight of a standard Smartphone is similar to a bar of Cadbury Dairy Milk providing us with an opportunity to tempt consumers with the ‘Unwrap & Snap’ and ‘Share a Square’ features. The App plays a key role in the wider Cadbury Dairy Milk integrated marketing campaign which was designed to create a temptation trail reminding consumers about the irresistible taste of Cadbury Dairy Milk.”
The Cadbury Dairy Milk Share a Square App is available to download from the App Store and the Android Market.
Client: National Concert Hall Brief: Develop and interactive, drag and drop animation, personalised eCard. Link: http://nationalconcerthall.vstream.ie/ecard/ (or click the image)  | |
Client: Shamrock Foods (Valeo) Brief: Create an interior Cristmas scene, with a Toy Story feel, including all Valeo brands in the creative Link: http://www.vstream.ie/shamrock/ (or click the image)  | |
Client: Jameson (Irish Distillers) Brief: Develop a festive representation of the Jameson brand and bottle. Link: http://www.vstream.ie/jameson/eCard/(or click the image)  | |
Client: RTÉ Brief: Create a fully PERSONLISED eCard, with an animated version of the Christmas RTE Guide, and the worlds most annoying Christmas song! Link: http://www.vstream.ie/rte/creator/ (or click the image to the right)  | |
Client: vStream Brief: Make a tit out of the boss! (or click the image to the left)  |
Thanks for checking out our job posting.
vStream Digital Media are one of the most exciting media companies in Europe, responsible for the Award-winning Aviva 3D Experience, the Thin Lizzy Kinect Installation and with a client list which includes Jameson International, Eircom and Cadbury.
We are currently looking for experienced web developers for contract work.
Experience with Flash, AS3 and PHP is a minimum requirement.
Experience with mobile platforms is desirable but not essential.
If this is an opportunity that interests you and that you think you have the skillset for, please get in touch today!
Please email us at info[at]vstream.ie with your CV/site or for more information.
We look forward to hearing from you.
Do you have a passion for new technology, hard work, great rewards and the opportunity to create world’s firsts?
vStream is the leader in digital and interactive content creation. vStream is behind the world’s first stereoscopic 3D personalised movie experience (The Aviva Stadium 3D Experience), the first Irish installation of PC based MS Kinect technology (The Phil Lynott Experience) numerous live interactive global streaming events (The Jameson Global Party), Augmented Reality, Mobile and Social Apps and award winning digital marketing campaigns. vStream has been pushing the boundaries of interactive content creation and are looking for experienced new talent to join them in their state of the art facility on Leeson Close in Dublin’s City Centre to deliver world’s fist campaigns to its International blue chip client base.
The job will entail a mix of development and research roles:
- Development
- Mobile App design and development
- Social App design and development
- Gestural application development (MS Kinect, Panasonic D-Imager)
- Augmented reality application development
- Personalised video and game content development
- Game development
- Web development
- R&D
- Investigating new technologies
- Prototyping innovations
- Accessing the technical landscape and reporting on findings to a steering group on a monthly basis
Successful candidates will need:
- A proven track record in software development and R&D
- Exceptional software architecture skills and knowledge of the software development process
- Exceptional Flash Development Experience (AS2 & AS3) and all other web technologies
- Experience with AR, QR, Gestural Technologies
- Experience working with video online
- Excellent written and communication skills
- Excellent time management and experience working to tight deadlines
- Experience bringing research projects to reality in a commercial environment
- A passion for technology, creating world beating work and an acute eye for detail
- The ability to work within, and potentially build and lead, a team of developers