The first ad network letting brands run campaigns across Facebook’s 33,000 applications has been launched in the UK.

While there are no available dates to when this may be available in Ireland, this clearly opens up a new dimension of targeting to poorly performing social network ad platforms. Brands can also skin or sponsor applications for a period of time. With the vast wealth of very popular SN apps out there today (including apps in Bebo and MySpace) it will be interesting to watch how advertisers use this opportunity to connect with their audience.

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