vStream are proud to announce the launch of the following campaigns:

Roma Recipes

Learn to cook Italian food online with celebrity chef Catherine Fulvio, presenter of RTE's 'Catherine's Italian Kitchen'.

vStream developed a digital strategy for Roma, part of the Shamrock Foods Group, to capitalise on their sposorship of the RTE TV show by creating an online destination with value added content to convert their offline audience into an engaged online audience, with weekly video cooking tutorials released to coincide with each show. A competition to win an all expenses paid trip to and Italian cookery school helped encourge signups to the Roma email database.

Check out Roma Recipes here

Jameson Mix It Up

Jameson are promoting their delicious whiskey as a mixed drink, and asked vStream to develop a full service online campaign to promote trial and consideration, and drive traffic to the Mix It Up tasting events taking place in Dublin throughout the year. Our strategy incorporated the use of video, gaming and mobile content, with an innovative invitation mechanism to get people trying Jameson with Coke, 7up and Ginger Ale.

Check out the Jameson Mix It Up site here

The team at vStream are delighted to announce the following award nominations:

2009 Golden Spider Awards:


Coors Light Viral - Best use of Film, Digital Animation or Motion Graphic
Digital Marketing School - Best Education, Research & Training Website
Digital Marketing School - Best Digital Media Website


Independent Digital Grand Prix



Coors Light Viral - Best Online Campaign - public vote

Wish us luck!

vStream founder and Technical Director Andrew Jenkinson is presenting a half day workshop with the Irish Internet Association on the 24th Nov.

"Increase Revenues and Reach with Online Video"

Event Date : 24 Nov 2009

Normal price per person : €195.00

Member price per person : €145.00

IIA members should log into the site to avail of the member price.

Proceed to booking form here

We look at where it is appropriate to use video and the impact it can have, how seeded and viral video can be used to best effect and we’ll illustrate this through case studies. We’ll discuss the channels on which to distribute video for maximum impact, results and returns and, finally, we’ll examine what’s in store for video use and quality as broadband speeds improve.

10% Discount

Groups of 3 or more benefit from a 10% discount applied automatically when booking online.

Course Outline

This course will be broken up into the following categories:

The benefits of online video:
Real world examples of the benefits of online video for branding, direct response and viral campaigns. A look at the technology advances and milestones.

How to create video content, and when each format is relevant:
In-house vs. professional vs. user-generated content

An online video project, step by step:
For many people, creating video content will be a new endeavour, or their experience will lie in the traditional media. We will outline the steps involved in a typical online video project, things to watch out for along the way, and tips on how to brief production companies to make sure you get what you want out of your project

How to make friends and influence people:
Why asking a digital agency for a seeded video is better than asking for a viral, the nature and forms of viral content referencing comedy, creativity and falsehood. Case studies including 'Will It Blend' and 'The Cadbury's Gorilla' and the most recent 'viral' successes

Branding vs. ROI:
Using short-from video content to build an online community and maximise brand impact, integrating short-from video into display to increase click-through and ROI. Case studies to include Unilever and Enjoy England, video as a communications tool - higher information retention - Case study: The Referendum Commission

Casting Out and Reeling In:
An examination of the different platforms including YouTube, Joost, video in widgets, WebTV and mobile, looking at how the combination of platforms allows you to attract people to your channel and leverage each individual as a distributor, Maximising your assets - from still photography and VO to the digitisation and archiving of old video content - case study bbc.co.uk, VSEO - Defining Google Universal and Yahoo! Glue and how to maximise your assets for searchability (combining platforms)

The future of online video:
The use of voice recognition in future VSEO, compression and future video quality as a ratio to broadband speeds and roll-out in Ireland, Europe and the US. Mobile video and clickable video.

Takeaway:
An online video strategy for your company - A proven strategy to help tie everything that has been learned in the course together for a brand, which will enable them to start benefitting from online video. Case study - www.digitalmarketingschool.com

Trainer

Your trainer is Andrew Jenkinson from vStream Digital Media.

Venue

The course is held in the Rainsford Room in the Digital Exchange, Crane Street, Dublin 8. Click here for a map and directions.

For the second year running, vStream have been appointed by DMA and Murray consultants as digital partners in the Referendum Commissions informational campaign for The Lisbon Treaty. Check out The Lisbon Treaty Website for unbiased information and videos on The Lisbon Treaty.

10am - 11am Online Video Formats
This module will examine the many different formats that video content can be presented in. This is distinct from the platform on which the video resides, but rather looks at the structure of the video asset itself, how the nature of the structure affects how the video is consumed and therefore how it is used within a digital marketing strategy. The module will look at formats including short form versus long form content, informational versus entertainment content, video websites, video blogging, pre, post and interstitial in-video ads, webisodes, non-linear video, clickable video, video and multi video display ads.

11am - 12pm Online Video Content
This module will look at the ‘nature’ of online video content, the differentiators between it and TV content and the different forms that engage different audiences. In particular the content will be examined in terms of tiers 1 to 3 (professionally produced to user generated content), interactivity, virability and subscription. The module will also look at the culture around these different types of format and how to approach creating certain content-types to effectively gain traction with a certain market or demographic.

We worked with our new friends in Chemistry (the only Irish agency to win a Gold Lion at Cannes) on this summer viral video campaign for Coors Light, which invited you to hypnotise your friends to buy you pint. The campaign was promoted with a suite of rich media banners, and a bespoke facebook application, which recieved an unprecedented response.

Try it on yourself here

Check out the Facebook application

Digital Marketing School is a free online video resource for anyone who has an interest in the world of digital marketing, from a beginners level, right up to seasoned professionals.

We aim to help people with some of the basics, put some meaning behind the buzzwords, and give a broad understanding to newcomers of what is possible in the world of digital marketing

We’ll also be looking at more advanced areas, new evolutions in technology, and where the digital marketing industry is going in the coming years.

Each month, we’ll also have a guest speaker from the industry, discussing a digital marketing campaign that really captured their imagination.

There are loads of ways to subscribe, so click on one of the links to receive updates as each new show arrives.

You can also follow us on twitter and join our facebook group. And remember, we want to hear from you with your feedback and suggestions.

vStream co-founder and Technical Director Andrew Jenkinson has been confirmed as a speaker in the upcoming Search Marketing World conference on April 1st.

Now in its third year, Search Marketing World 2009 Conference and Expo brings together hundreds of marketers and experts in the world of Search. Delegates at Search Marketing World 2009, the only major Search Marketing Conference and Expo in Ireland, will enjoy an opportunity to choose from 18 up to the minute sessions, exhibitors, walk in clinics and the best industry networking opportunity in Dublin!

Andrew will be speaking on Search 3.0: Video, Local and Blended Results.

To celebrate our award nominations in Friday's Digital Media Awards (Best Digital Agency and Best Newcomer with International Potential), vStream have created a game for all you lovers out there! And that’s not all…

You can win a romantic meal for two in Shanahan’s restaurant.

To enter just play the game and enter your details at the end!

www.vstream.ie/valentine09

Following November's win at the IIA Net Visionary awards, and Decembers shortlisting in 2 categories in the Golden Spider Awards, vStream are proud to announce more industry recognition in the 2009 Digital Media Awards.

We have been shortlisted in the following categories:

• Best Digital Advertising/Marketing Agency
• Best Newcomer with International Potential