10am - 11am Online Video Formats
This module will examine the many different formats that video content can be presented in. This is distinct from the platform on which the video resides, but rather looks at the structure of the video asset itself, how the nature of the structure affects how the video is consumed and therefore how it is used within a digital marketing strategy. The module will look at formats including short form versus long form content, informational versus entertainment content, video websites, video blogging, pre, post and interstitial in-video ads, webisodes, non-linear video, clickable video, video and multi video display ads.

11am - 12pm Online Video Content
This module will look at the ‘nature’ of online video content, the differentiators between it and TV content and the different forms that engage different audiences. In particular the content will be examined in terms of tiers 1 to 3 (professionally produced to user generated content), interactivity, virability and subscription. The module will also look at the culture around these different types of format and how to approach creating certain content-types to effectively gain traction with a certain market or demographic.