vStream are proud to announce the launch of the following campaigns:
Learn to cook Italian food online with celebrity chef Catherine Fulvio, presenter of RTE's 'Catherine's Italian Kitchen'.
vStream developed a digital strategy for Roma, part of the Shamrock Foods Group, to capitalise on their sposorship of the RTE TV show by creating an online destination with value added content to convert their offline audience into an engaged online audience, with weekly video cooking tutorials released to coincide with each show. A competition to win an all expenses paid trip to and Italian cookery school helped encourge signups to the Roma email database.
Check out Roma Recipes here
Jameson are promoting their delicious whiskey as a mixed drink, and asked vStream to develop a full service online campaign to promote trial and consideration, and drive traffic to the Mix It Up tasting events taking place in Dublin throughout the year. Our strategy incorporated the use of video, gaming and mobile content, with an innovative invitation mechanism to get people trying Jameson with Coke, 7up and Ginger Ale.
Check out the Jameson Mix It Up site here