Burst Media recently conducted a survey of 2,600 online respondents to get a better idea of how they consume online video, and their perception of advertising placements within it.

Their conclusion: Online video content is in high demand – particularly for staying informed and being entertained.

• Men 18-34 years are the heaviest viewers of online video content.
• Caution to advertisers: Consumers are leery of in-stream advertising in video content –many abandon ad-fronted videos altogether.

This poses the question that we at vStream are constantly asking ourselves and our clients - How can we make the ad content less intrusive and therefore more effective. Luckily, we have the answer. Of course, you'll have to come work with us to find out!

Read the full report here...