This is not exactly a new development (as in not in our industry as it's 2 months old!), but I felt the need to highlight a new development from EyeWonder, which adds the ability to quickly post content from a banner ad to your blog/social network page.

This technology, should it take off (and there has been considerable interest in the US already) really empowers the consumer to welcome the brand into their digital lives, and it's opt-in approach will find much favour in online communities, who balked at the introduction of Beacon on Facebook

Read more about Social Wonder here...