Google is launching Sponsored Videos, a video ad auction model on YouTube aiming to replicate the success of AdWords on the video-sharing site.
Advertisers can now enter video ads and commercials into an auction model the serves them against specified keywords and phrases when YouTube users search the site.
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A recent survey undertaken by Marketing Week and YouGov asked UK marketers how the credit crunch would affect their future advertising budgets. 64% percent of the people surveyed anticipated that their Online advertising spend would increase in light of the credit crunch.
vStream, the online video and online marketing experts, have been shortlisted for 2 awards in this year's IIA Net Visionary Award, and we'd really appreciate your vote! The categories are Best Internet Marketer, and Best Online use of Irish. The closing date is tomorrow, so we'd really appreciate your vote today! Click here to cast your vote: http://www.iia.ie/net-visionary/vote/
So far this year vStream have completed highly successful digital marketing campaigns for clients such as Irish Life, Hibernian and the award nominated www.lisbontreaty2008.ie, along with international campaigns for Jameson (www.jameson360.com) and a worlds first in interactive HD Video websites for Kopparberg Cider (www.kopparbergUK.com).
The first ad network letting brands run campaigns across Facebook’s 33,000 applications has been launched in the UK.
While there are no available dates to when this may be available in Ireland, this clearly opens up a new dimension of targeting to poorly performing social network ad platforms. Brands can also skin or sponsor applications for a period of time. With the vast wealth of very popular SN apps out there today (including apps in Bebo and MySpace) it will be interesting to watch how advertisers use this opportunity to connect with their audience.
More here...
Check out this new viral from Club Orange. Some bits are crucial!
Of great interest to all internet marketers out there is the recent announcement from Adobe that it has provided technology to major search engines Google and Yahoo which allows indexing of Flash (.swf) files.
For providers of SEO solutions, this announcement coupled with the advent of Google Universal means that the Search landscape is soon to change forever. While this is a very welcome development, some commentators see it as a pure PR stunt from Adobe.
I guess it will become very clear soon...
The online advertising industry in Europe experienced an average growth rate of 40 per cent last year, according to a new study.
Research carried out by the Interactive Advertising Bureau Europe (IAB Europe) indicates that the European online advertising market was worth €11.2 billion (£8.9 billion) in 2007, up from €7.2 billion in 2006.
Good news indeed! Read more here, here and here.