We worked with our new friends in Chemistry (the only Irish agency to win a Gold Lion at Cannes) on this summer viral video campaign for Coors Light, which invited you to hypnotise your friends to buy you pint. The campaign was promoted with a suite of rich media banners, and a bespoke facebook application, which recieved an unprecedented response.

Try it on yourself here

Check out the Facebook application

Digital Marketing School is a free online video resource for anyone who has an interest in the world of digital marketing, from a beginners level, right up to seasoned professionals.

We aim to help people with some of the basics, put some meaning behind the buzzwords, and give a broad understanding to newcomers of what is possible in the world of digital marketing

We’ll also be looking at more advanced areas, new evolutions in technology, and where the digital marketing industry is going in the coming years.

Each month, we’ll also have a guest speaker from the industry, discussing a digital marketing campaign that really captured their imagination.

There are loads of ways to subscribe, so click on one of the links to receive updates as each new show arrives.

You can also follow us on twitter and join our facebook group. And remember, we want to hear from you with your feedback and suggestions.

vStream co-founder and Technical Director Andrew Jenkinson has been confirmed as a speaker in the upcoming Search Marketing World conference on April 1st.

Now in its third year, Search Marketing World 2009 Conference and Expo brings together hundreds of marketers and experts in the world of Search. Delegates at Search Marketing World 2009, the only major Search Marketing Conference and Expo in Ireland, will enjoy an opportunity to choose from 18 up to the minute sessions, exhibitors, walk in clinics and the best industry networking opportunity in Dublin!

Andrew will be speaking on Search 3.0: Video, Local and Blended Results.

To celebrate our award nominations in Friday's Digital Media Awards (Best Digital Agency and Best Newcomer with International Potential), vStream have created a game for all you lovers out there! And that’s not all…

You can win a romantic meal for two in Shanahan’s restaurant.

To enter just play the game and enter your details at the end!

www.vstream.ie/valentine09

Following November's win at the IIA Net Visionary awards, and Decembers shortlisting in 2 categories in the Golden Spider Awards, vStream are proud to announce more industry recognition in the 2009 Digital Media Awards.

We have been shortlisted in the following categories:

• Best Digital Advertising/Marketing Agency
• Best Newcomer with International Potential

We're extremely proud of the shortlistings, especially considering the caliber of entrants to the awards every year, and look forward to another night out in a tux!

YouTube users are 1.5 times more attentive and engaged in advertising than TV viewers, according to research conducted in partnership with General Motors Europe, Motorola, media agency MindShare and the Online Testing Exchange (OTX)The research used eye tracking and biometric data to reveal the brand impact of advertising on YouTube.

It found recall and attribution for an ad viewed was up to 14% higher than watching the same ad on TV. Viewing a silent ad on YouTube in addition to a normal TV ad also improved ad recall and attribution.

Ads on YouTube can impact the perceptions of elusive audiences like young men and infrequent TV viewers. They also have a halo effect and increase brand perceptions such as innovative, cool, dynamic and unconventional.

Motorola’s YouTube ad impressions increased its brand metrics up to four times higher than TV alone, and GM Europe’s metrics for its Opel/Vauxhall Corsa brand increased three times.

Martin Sir, manager of European media strategies for General Motors Europe, said, "Immersive experiences like YouTube have changed and will further change the way entertainment and branded content is consumed and used.

“For GM Europe, distributing video content over the internet is far from novel but doing so in a way that’s always relevant for and engaging to our consumers remains challenging. This research supports us in our pursuit to further embrace these emerging advertising opportunities," he added.

We are delighted to launch an interactive drag and drop eCard for our friends in the National Concert Hall.

We wanted to do something different and innovative for this lovely brand, and we're really happy with how it turned out. You can customise the card with a number of different songs, drag and drop different animations onto different scenes, and create a custom message for up to 5 of your friends. Try it for yourself

I attended an event in the NCH recently, and I really hope this, and some of the innovative marketing they're planning for 2009 will encourage people to sign up and visit this great venue more often. A true diamond in Dublin's heritage.