For the second year running, vStream have been appointed by DMA and Murray consultants as digital partners in the Referendum Commissions informational campaign for The Lisbon Treaty. Check out The Lisbon Treaty Website for unbiased information and videos on The Lisbon Treaty.
Date: Tuesday 22nd September 2009
9am - 10am Online Video Platforms
This module will look at the many different platforms on which video can reside and the different attributes, functions and culture that surround them. The module will look in detail at Video Networks, WebTV, Widgets, and Mobile.
10am - 11am Online Video Formats
This module will examine the many different formats that video content can be presented in. This is distinct from the platform on which the video resides, but rather looks at the structure of the video asset itself, how the nature of the structure affects how the video is consumed and therefore how it is used within a digital marketing strategy. The module will look at formats including short form versus long form content, informational versus entertainment content, video websites, video blogging, pre, post and interstitial in-video ads, webisodes, non-linear video, clickable video, video and multi video display ads.
11am - 12pm Online Video Content
This module will look at the ‘nature’ of online video content, the differentiators between it and TV content and the different forms that engage different audiences. In particular the content will be examined in terms of tiers 1 to 3 (professionally produced to user generated content), interactivity, virability and subscription. The module will also look at the culture around these different types of format and how to approach creating certain content-types to effectively gain traction with a certain market or demographic.
This final module will explore how platform, format and content should be leveraged to form the driver within an integrated campaign strategy. Changes in how brands are perceived in the online space, metrics and online behaviour will be examined within the context of conversational marketing, online ‘democracy’ and the prosumer.
http://www.mii.ie/o/
We worked with our new friends in Chemistry (the only Irish agency to win a Gold Lion at Cannes) on this summer viral video campaign for Coors Light, which invited you to hypnotise your friends to buy you pint. The campaign was promoted with a suite of rich media banners, and a bespoke facebook application, which recieved an unprecedented response.
Digital Marketing School is a free online video resource for anyone who has an interest in the world of digital marketing, from a beginners level, right up to seasoned professionals.
We aim to help people with some of the basics, put some meaning behind the buzzwords, and give a broad understanding to newcomers of what is possible in the world of digital marketing
We’ll also be looking at more advanced areas, new evolutions in technology, and where the digital marketing industry is going in the coming years.
Each month, we’ll also have a guest speaker from the industry, discussing a digital marketing campaign that really captured their imagination.
There are loads of ways to subscribe, so click on one of the links to receive updates as each new show arrives.
You can also follow us on twitter and join our facebook group. And remember, we want to hear from you with your feedback and suggestions.
vStream co-founder and Technical Director Andrew Jenkinson has been confirmed as a speaker in the upcoming Search Marketing World conference on April 1st.
Now in its third year, Search Marketing World 2009 Conference and Expo brings together hundreds of marketers and experts in the world of Search. Delegates at Search Marketing World 2009, the only major Search Marketing Conference and Expo in Ireland, will enjoy an opportunity to choose from 18 up to the minute sessions, exhibitors, walk in clinics and the best industry networking opportunity in Dublin!
Andrew will be speaking on Search 3.0: Video, Local and Blended Results.
To celebrate our award nominations in Friday's Digital Media Awards (Best Digital Agency and Best Newcomer with International Potential), vStream have created a game for all you lovers out there! And that’s not all…
You can win a romantic meal for two in Shanahan’s restaurant.
To enter just play the game and enter your details at the end!
www.vstream.ie/valentine09
Following November's win at the IIA Net Visionary awards, and Decembers shortlisting in 2 categories in the Golden Spider Awards, vStream are proud to announce more industry recognition in the 2009 Digital Media Awards.
We have been shortlisted in the following categories:
- Best Digital Advertising/Marketing Agency
- Best Newcomer with International Potential