vStream, and partners MCSquared are proud to announce the launch of a chocolate giving smartphone app.
As part of its largest ever Irish marketing campaign, Cadbury Dairy Milk is launching the Cadbury Dairy Milk Share a Square Smartphone App in Ireland. The App will transform the user’s Smartphone into a virtual bar of Cadbury Dairy Milk offering a range of interactive features from peeling back the wrapper on screen to breaking a virtual square of Cadbury Dairy Milk. A key element of the App will see it integrated with Facebook to allow users to share virtual squares with their Facebook friends. When users collect 8 squares they will then be rewarded with a real bar of Cadbury Dairy Milk during the current campaign which will run until the end of November with additional App updates released for future campaigns.
A QR code designed using squares of Cadbury Dairy Milk will appear on POS in-store in addition to print advertising directing consumers to the App store and Android marketplace to download the App free of charge. The ‘Unwrap & Snap’ function of the App will enable the user to unwrap a bar of Cadbury Dairy Milk on screen by sliding their finger down the bar. The bar can then be snapped and a virtual square broken off to send to a friend as part of the ‘Share a Square’ feature. Once a user has received 8 virtual squares of Cadbury Dairy Milk from their friends, they will be prompted to claim their free 8 square bar of Cadbury Dairy Milk in their local Centra store in ROI.
Commenting on the new Cadbury Dairy Milk Share a Square App, Aideen Murphy, Brand Manager for Cadbury Dairy Milk said: “The Cadbury Dairy Milk Share a Square App is an exciting new development for the brand, providing a wonderful opportunity for consumers to engage with our iconic 8 square bar of Cadbury Dairy Milk, albeit virtually! The size, shape and weight of a standard Smartphone is similar to a bar of Cadbury Dairy Milk providing us with an opportunity to tempt consumers with the ‘Unwrap & Snap’ and ‘Share a Square’ features. The App plays a key role in the wider Cadbury Dairy Milk integrated marketing campaign which was designed to create a temptation trail reminding consumers about the irresistible taste of Cadbury Dairy Milk.”
The Cadbury Dairy Milk Share a Square App is available to download from the App Store and the Android Market.
Client: National Concert Hall Brief: Develop and interactive, drag and drop animation, personalised eCard. Link: http://nationalconcerthall.vstream.ie/ecard/ (or click the image)  | |
Client: Shamrock Foods (Valeo) Brief: Create an interior Cristmas scene, with a Toy Story feel, including all Valeo brands in the creative Link: http://www.vstream.ie/shamrock/ (or click the image)  | |
Client: Jameson (Irish Distillers) Brief: Develop a festive representation of the Jameson brand and bottle. Link: http://www.vstream.ie/jameson/eCard/(or click the image)  | |
Client: RTÉ Brief: Create a fully PERSONLISED eCard, with an animated version of the Christmas RTE Guide, and the worlds most annoying Christmas song! Link: http://www.vstream.ie/rte/creator/ (or click the image to the right)  | |
Client: vStream Brief: Make a tit out of the boss! (or click the image to the left)  |
Thanks for checking out our job posting.
vStream Digital Media are one of the most exciting media companies in Europe, responsible for the Award-winning Aviva 3D Experience, the Thin Lizzy Kinect Installation and with a client list which includes Jameson International, Eircom and Cadbury.
We are currently looking for experienced web developers for contract work.
Experience with Flash, AS3 and PHP is a minimum requirement.
Experience with mobile platforms is desirable but not essential.
If this is an opportunity that interests you and that you think you have the skillset for, please get in touch today!
Please email us at info[at]vstream.ie with your CV/site or for more information.
We look forward to hearing from you.
Do you have a passion for new technology, hard work, great rewards and the opportunity to create world’s firsts?
vStream is the leader in digital and interactive content creation. vStream is behind the world’s first stereoscopic 3D personalised movie experience (The Aviva Stadium 3D Experience), the first Irish installation of PC based MS Kinect technology (The Phil Lynott Experience) numerous live interactive global streaming events (The Jameson Global Party), Augmented Reality, Mobile and Social Apps and award winning digital marketing campaigns. vStream has been pushing the boundaries of interactive content creation and are looking for experienced new talent to join them in their state of the art facility on Leeson Close in Dublin’s City Centre to deliver world’s fist campaigns to its International blue chip client base.
The job will entail a mix of development and research roles:
- Development
- Mobile App design and development
- Social App design and development
- Gestural application development (MS Kinect, Panasonic D-Imager)
- Augmented reality application development
- Personalised video and game content development
- Game development
- Web development
- R&D
- Investigating new technologies
- Prototyping innovations
- Accessing the technical landscape and reporting on findings to a steering group on a monthly basis
Successful candidates will need:
- A proven track record in software development and R&D
- Exceptional software architecture skills and knowledge of the software development process
- Exceptional Flash Development Experience (AS2 & AS3) and all other web technologies
- Experience with AR, QR, Gestural Technologies
- Experience working with video online
- Excellent written and communication skills
- Excellent time management and experience working to tight deadlines
- Experience bringing research projects to reality in a commercial environment
- A passion for technology, creating world beating work and an acute eye for detail
- The ability to work within, and potentially build and lead, a team of developers
vStream are recognized as the one of the most innovative and technically advanced digital agencies in Ireland and are seeking an experienced Digital Account /Project Manager to work with them in their new state of the art facility on Leeson Close. The successful applicant will report to the Technical and Creative Directors of vStream and service the company’s local and international blue chip client base to help grow the business domestically and internationally.
The experienced Digital Account /Project Manager will be responsible for the management of multiple accounts. Their primary concern should be ensuring best practice in day-to-day management, delivery of work to deadlines and gold standard client service. The position is full time, and salary is negotiable.
Key Responsibilities and Tasks
Account Management
- Regular senior client contact and relationship building
- New business development, pitch preparation and delivery, tendering
- Implementation of a strategic approach to a client’s business
- Full fiscal control of clients digital projects, including quoting, hours estimations, budget tracking, change management and billing
- A good understanding of how the agency functions and the profitability of accounts
- Deep technical and creative understanding, including the ability to communicate technical
- concepts to clients in an effective manner
Project Management
- Management of technical and creative teams (5 – 10 strong), on innovative and high pressure digital projects
- Detailed project planning (using MS Project or similar), status reporting, budgeting, change management, delivery analysis and project post mortem
- Management of multiple projects, assignment of resources, team building and motivation
- Sign off all work leaving the team and retain sole responsibility of quality control
- Staff performance review
Personal Skills
- Deep understanding of people management, specifically technical and creative staff
- Excellent time management, prioritisation and multi-tasking
- Excellent presentation skills
- 100% Service focused
- Strategic and implementation skills
- Articulate and confident communicator
- Strong analytical and problem solving skills
- Excellent listener
Minimum Requirements
- Marketing Qualification
- 5+ years agency/client experience on digital marketing campaigns at a senior level
- Experience with video production projects, and online video
- Deep understanding of digital marketing disciplines and technology
- References
Please email CV’s to info@vstream.ie
After three great years in the Digital Hub, vStream have relocated to the swanky envorons of Leeson St, with our new state of the art facility at 37 Leeson Close. We will be inviting all our friends and clients down to check out the new studio soon, so drop us a line if you'd like to pop by.
Our new contact details are
vStream Digital Media
37 Leeson Close,
Dublin 2
Ireland
01 662 2345
vStream, a leading digital marketing specialist in Ireland has developed an interactive experience entitled "The Aviva Stadium 3D Experience" which will give sports fans across Ireland unique access to the stadium in a dramatic 3D personalised experience, housed in a travelling simulator.
A world first, vStream has developed software to personalise stereoscopic 3D video, to allow the viewer to experience the build up to an international soccer or rugby match in the first person, with their name and picture being featured throughout the content. .
The story centres around you, the viewer, a relatively unknown academy player, who on the day before a big international match gets a call up to the international team. The story follows your journey over the next 24 hours leading up to the match, culminating with you walking out onto the pitch to a full capacity Aviva stadium.
More about the aviva stadium 3d experience here
Good news for our clients (courtesy of AdWorld)!
Video advertising is set to become the fastest growing online advertising formats according to the digital sales agency Ad2One Group Ireland and is likely to show a 78% growth by 2012.
One of the largest international third party sales agencies in the world Ad2One Group Ireland says that TV advertising will suffer as more companies are invest in online video ads as an alternative advertising medium. Online video advertising, it says, will drive greater traffic and marketers can expect a trade-off for the continued high CPM costs of video ad placements.
vStream are proud to announce the launch of the following campaigns:
Learn to cook Italian food online with celebrity chef Catherine Fulvio, presenter of RTE's 'Catherine's Italian Kitchen'.
vStream developed a digital strategy for Roma, part of the Shamrock Foods Group, to capitalise on their sposorship of the RTE TV show by creating an online destination with value added content to convert their offline audience into an engaged online audience, with weekly video cooking tutorials released to coincide with each show. A competition to win an all expenses paid trip to and Italian cookery school helped encourge signups to the Roma email database.
Check out Roma Recipes here
Jameson are promoting their delicious whiskey as a mixed drink, and asked vStream to develop a full service online campaign to promote trial and consideration, and drive traffic to the Mix It Up tasting events taking place in Dublin throughout the year. Our strategy incorporated the use of video, gaming and mobile content, with an innovative invitation mechanism to get people trying Jameson with Coke, 7up and Ginger Ale.
Check out the Jameson Mix It Up site here
The team at vStream are delighted to announce the following award nominations:
2009 Golden Spider Awards:
Coors Light Viral - Best use of Film, Digital Animation or Motion Graphic
Digital Marketing School - Best Education, Research & Training Website
Digital Marketing School - Best Digital Media Website
Independent Digital Grand Prix
Coors Light Viral - Best Online Campaign - public vote
Wish us luck!
Andrew Jenkinson delivering online video course with IIA - 24th Nov
1 comments Posted by vStream at 09:49vStream founder and Technical Director Andrew Jenkinson is presenting a half day workshop with the Irish Internet Association on the 24th Nov.
"Increase Revenues and Reach with Online Video"
Event Date : 24 Nov 2009
Normal price per person : €195.00
Member price per person : €145.00
IIA members should log into the site to avail of the member price.
This half day course looks at how you can create a community, increase brand awareness, click-through & response rates by using video and ultimately reach more customers.
This half day course is delivered by vStream Digital Media.
We look at where it is appropriate to use video and the impact it can have, how seeded and viral video can be used to best effect and we’ll illustrate this through case studies. We’ll discuss the channels on which to distribute video for maximum impact, results and returns and, finally, we’ll examine what’s in store for video use and quality as broadband speeds improve.
10% Discount
Groups of 3 or more benefit from a 10% discount applied automatically when booking online.
Course Outline
This course will be broken up into the following categories:
The benefits of online video:
Real world examples of the benefits of online video for branding, direct response and viral campaigns. A look at the technology advances and milestones.
How to create video content, and when each format is relevant:
In-house vs. professional vs. user-generated content
An online video project, step by step:
For many people, creating video content will be a new endeavour, or their experience will lie in the traditional media. We will outline the steps involved in a typical online video project, things to watch out for along the way, and tips on how to brief production companies to make sure you get what you want out of your project
How to make friends and influence people:
Why asking a digital agency for a seeded video is better than asking for a viral, the nature and forms of viral content referencing comedy, creativity and falsehood. Case studies including 'Will It Blend' and 'The Cadbury's Gorilla' and the most recent 'viral' successes
Branding vs. ROI:
Using short-from video content to build an online community and maximise brand impact, integrating short-from video into display to increase click-through and ROI. Case studies to include Unilever and Enjoy England, video as a communications tool - higher information retention - Case study: The Referendum Commission
Casting Out and Reeling In:
An examination of the different platforms including YouTube, Joost, video in widgets, WebTV and mobile, looking at how the combination of platforms allows you to attract people to your channel and leverage each individual as a distributor, Maximising your assets - from still photography and VO to the digitisation and archiving of old video content - case study bbc.co.uk, VSEO - Defining Google Universal and Yahoo! Glue and how to maximise your assets for searchability (combining platforms)
The future of online video:
The use of voice recognition in future VSEO, compression and future video quality as a ratio to broadband speeds and roll-out in Ireland, Europe and the US. Mobile video and clickable video.
Takeaway:
An online video strategy for your company - A proven strategy to help tie everything that has been learned in the course together for a brand, which will enable them to start benefitting from online video. Case study - www.digitalmarketingschool.com
Trainer
Your trainer is Andrew Jenkinson from vStream Digital Media.
Venue
The course is held in the Rainsford Room in the Digital Exchange, Crane Street, Dublin 8. Click here for a map and directions.
For the second year running, vStream have been appointed by DMA and Murray consultants as digital partners in the Referendum Commissions informational campaign for The Lisbon Treaty. Check out The Lisbon Treaty Website for unbiased information and videos on The Lisbon Treaty.
Date: Tuesday 22nd September 2009
9am - 10am Online Video Platforms
This module will look at the many different platforms on which video can reside and the different attributes, functions and culture that surround them. The module will look in detail at Video Networks, WebTV, Widgets, and Mobile.
10am - 11am Online Video Formats
This module will examine the many different formats that video content can be presented in. This is distinct from the platform on which the video resides, but rather looks at the structure of the video asset itself, how the nature of the structure affects how the video is consumed and therefore how it is used within a digital marketing strategy. The module will look at formats including short form versus long form content, informational versus entertainment content, video websites, video blogging, pre, post and interstitial in-video ads, webisodes, non-linear video, clickable video, video and multi video display ads.
11am - 12pm Online Video Content
This module will look at the ‘nature’ of online video content, the differentiators between it and TV content and the different forms that engage different audiences. In particular the content will be examined in terms of tiers 1 to 3 (professionally produced to user generated content), interactivity, virability and subscription. The module will also look at the culture around these different types of format and how to approach creating certain content-types to effectively gain traction with a certain market or demographic.
This final module will explore how platform, format and content should be leveraged to form the driver within an integrated campaign strategy. Changes in how brands are perceived in the online space, metrics and online behaviour will be examined within the context of conversational marketing, online ‘democracy’ and the prosumer.
http://www.mii.ie/o/
We worked with our new friends in Chemistry (the only Irish agency to win a Gold Lion at Cannes) on this summer viral video campaign for Coors Light, which invited you to hypnotise your friends to buy you pint. The campaign was promoted with a suite of rich media banners, and a bespoke facebook application, which recieved an unprecedented response.
Digital Marketing School is a free online video resource for anyone who has an interest in the world of digital marketing, from a beginners level, right up to seasoned professionals.
We aim to help people with some of the basics, put some meaning behind the buzzwords, and give a broad understanding to newcomers of what is possible in the world of digital marketing
We’ll also be looking at more advanced areas, new evolutions in technology, and where the digital marketing industry is going in the coming years.
Each month, we’ll also have a guest speaker from the industry, discussing a digital marketing campaign that really captured their imagination.
There are loads of ways to subscribe, so click on one of the links to receive updates as each new show arrives.
You can also follow us on twitter and join our facebook group. And remember, we want to hear from you with your feedback and suggestions.
vStream co-founder and Technical Director Andrew Jenkinson has been confirmed as a speaker in the upcoming Search Marketing World conference on April 1st.
Now in its third year, Search Marketing World 2009 Conference and Expo brings together hundreds of marketers and experts in the world of Search. Delegates at Search Marketing World 2009, the only major Search Marketing Conference and Expo in Ireland, will enjoy an opportunity to choose from 18 up to the minute sessions, exhibitors, walk in clinics and the best industry networking opportunity in Dublin!
Andrew will be speaking on Search 3.0: Video, Local and Blended Results.
To celebrate our award nominations in Friday's Digital Media Awards (Best Digital Agency and Best Newcomer with International Potential), vStream have created a game for all you lovers out there! And that’s not all…
You can win a romantic meal for two in Shanahan’s restaurant.
To enter just play the game and enter your details at the end!
www.vstream.ie/valentine09
Following November's win at the IIA Net Visionary awards, and Decembers shortlisting in 2 categories in the Golden Spider Awards, vStream are proud to announce more industry recognition in the 2009 Digital Media Awards.
We have been shortlisted in the following categories:
- Best Digital Advertising/Marketing Agency
- Best Newcomer with International Potential
YouTube users are 1.5 times more attentive and engaged in advertising than TV viewers, according to research conducted in partnership with General Motors Europe, Motorola, media agency MindShare and the Online Testing Exchange (OTX)The research used eye tracking and biometric data to reveal the brand impact of advertising on YouTube.
It found recall and attribution for an ad viewed was up to 14% higher than watching the same ad on TV. Viewing a silent ad on YouTube in addition to a normal TV ad also improved ad recall and attribution.
Ads on YouTube can impact the perceptions of elusive audiences like young men and infrequent TV viewers. They also have a halo effect and increase brand perceptions such as innovative, cool, dynamic and unconventional.
Motorola’s YouTube ad impressions increased its brand metrics up to four times higher than TV alone, and GM Europe’s metrics for its Opel/Vauxhall Corsa brand increased three times.
Martin Sir, manager of European media strategies for General Motors Europe, said, "Immersive experiences like YouTube have changed and will further change the way entertainment and branded content is consumed and used.
“For GM Europe, distributing video content over the internet is far from novel but doing so in a way that’s always relevant for and engaging to our consumers remains challenging. This research supports us in our pursuit to further embrace these emerging advertising opportunities," he added.